Using Whiteboard Animations in Corporate Learning
Video has become a popular format when it comes to corporate learning. Of course, not all topics lend themselves well to a video, so you should always keep in mind using mediums that are fit-for-purpose. However, there’s still a lot of use cases. Due to the challenges in making traditional training videos, animations have grown in popularity – ourselves being heavy users as well. While we’ve written about using animations in digital learning before, this time we wanted talk about a particular type. Whiteboard animations are perhaps the stripped down version of conventional animations. However, they’re still effective and highly suitable for corporate learning use.
What’s a whiteboard animation?
The term refers to a type of animation that is generally quite minimalistic. Colour is scarce, and generally used for highlighting things. Also, the props, characters and layouts are generally quite simple. These factors help to create visuals that are less cluttered and focus on the key message. As an example, take a look at the animation video below.
Why whiteboard animations in particular?
Naturally, the simplistic style of these animations and its constraints are not ideal for every kind of narrative. In our experience, whiteboards are generally a good option for abstract concepts and training topics (think soft skills, leadership, strategy), as well as delivering conceptual knowledge. If your training topic is more hands-on, other types of animation might help you to replicate those operating environments better.
In addition to the above, the benefits we as a power-user see in whiteboard animations go along the following lines:
- Very fast to make – learning professionals are always under pressure to put out more content. To give you an idea of the time required, the animation above was made from start to finish during a lunch break.
- No technical skills required – there’s a lot of good animation tools out there, that enable people with no significant technical skills to animate videos like these.
- More engaging than slides or documents – Quick and easy to consume for the learner. The medium also forces the “trainer” to focus on what’s really relevant, as screen real estate is limited. Remember, less is more!
- Easy way to visualise concepts – enabling visual cues could help your learners to learn more effectively.
- Cheap! – in the end it’s all about the money, right? Thanks to the speed of production, these types of animations end up being quite affordable! Also, we’ve found that this medium often works quite well even without voice-overs, which is one of the biggest single cost items in producing training videos.
If you are a corporate learning professional that wants to move away from slides and documents, but struggles with the time required for producing better content, whiteboard animations could be a good addition to your toolbox. There’s a whole bunch of great tools out there. We at Learning Crafters really love Vyond and their comprehensive suite of tools. It’s rare that we find a need we can’t fulfil with their tools . But depending on your budget, there are a lot of offerings out there. And if you don’t have the manpower resources to design animations in-house just yet, we might be able to help with that. Just drop us a note here.