Tips for Engaging Live Online Video Training

Amidst the COVID-19 epidemic, organisations have increasingly moved their learning and training to online. As employees often may work from home, online has become the primary medium for them to learn. While online learning can take place in many ways, we’ve seen a significant increase in live online video training. Whereas normal content digitalisation might be too time-consuming, organisations have found they can digitalise quickly with the help of e.g. webinars and video coaching sessions. However, for many practitioners and organisations, training online in this manner is something new. Therefore, we thought we’d put out a quick guide on how to make this kind of training engaging and effective.

The more interactivity, the better

Sometimes, online video training can be quite a dull affair. The format easily transposes into one-sided lecturing, where the learner’s role is just a passive listener. However, webinars and video sessions can be much more interactive. To really get the most out of the format, you should make it a two-way street. The more learners participate, the more engaged they’ll stay. Therefore, ask questions often, ask learners to share their own experiences, and use polls and exercises to break the routine and create engagement. Also, don’t be afraid to use humour, and try not only to connect with the learners but have them connect with each other.

If you’re presenting, rethink your “slides”

Often, online video training includes some kind of “presenting” by a trainer or facilitator. Especially in these times, it’s likely that the facilitator is using the same slide deck that they’d normally use in a face-to-face setting. However, that can be far from optimal. While you certainly shouldn’t scrap the material altogether, it often pays to make minor adjustments. First of all, in a face-to-face setting, people often rely on the presenter’s body language, tone and presence to take note e.g. when topics change or when key information comes up. However, most of these cues don’t get conveyed through the video. Therefore, you should make sure that the slides and material you use stands out in a way that enables learners to keep up with what’s going on. Instead of lots of text in on the standard corporate deck layout, use highly visual and attention grabbing elements.

Furthermore, don’t include too much information on the slides. You don’t want your learners drinking from the firehose. Similar to principles of microlearning, you’ll want to only present one talking point per slide. Also, by limiting the information on one slide, you’ll be changing slides more often, which helps to keep learners engaged. Also, focus on painting pictures not only through visuals, but also through storytelling. People remember great stories much better than lists of facts and numbers.

Keep it concise, and break it up often

While it’s important to keep the material concise, the same rule applies to the whole live online video training session itself. After all, we can only concentrate effectively for a limited time. Therefore, if your session runs more than an hour in length, you can question whether you’re doing things the most efficient way possible. Also, during the sessions, make sure you break it up often enough. Doing a quick refresher activity, polling, exercises etc. every 15 minutes or so activates the learners and enables them to clarify topics that they might not have fully grasped.

Use the functionalities of your online video training tool to their best

While you don’t necessarily have to invest a lot of money to get started with this type of live online video training, it’s still a good idea to use the tools to their best ability. Here are a few common features across different systems, and how you can use them:

  • Chats: You can use global and individual chats to engage learners, and enable them to ask questions. By posting questions in a chat, they won’t have to interrupt the flow of the facilitator.
  • Recording: most tools are also capable of recording the sessions, which lets learners view them at a later date. However, we don’t often recommend using the recordings as they are, but rather quickly editing them into a more coherent and fast-paced pieces.
  • Polling tools: these enable you to quickly deploy polls to the audience, which help you to map out whether they understood the topic or not and where they might need more emphasis.
  • Mobile-friendly: live online video training should be accessible on mobile too. The most easy-to-use tools nowadays are fully responsive and HTML5-based, enabling learners to access them on just the browser.
  • Learning platform integration: in an ideal world, you’d want the video tool to be integrated to your learning platform (e.g. LMS) to enable automatic tracking of participation etc.

Final thoughts

Live online video training can become a great medium with just a little effort and investment. Like in any kind of learning, interactivity is a key factor. Also, it pays to make the best use of the tools available to you. If you are looking to upgrade your capabilities when it comes to this type of online learning, we’re happy to help. Feel free to reach out to us through our contact page.

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