Whiteboard Animations in Corporate Learning – Why Use Them?

Whiteboard animations in corporate learning

Using Whiteboard Animations in Corporate Learning

Video has become a popular format when it comes to corporate learning. Of course, not all topics lend themselves well to a video, so you should always keep in mind using mediums that are fit-for-purpose. However, there’s still a lot of use cases. Due to the challenges in making traditional training videos, animations have grown in popularity – ourselves being heavy users as well. While we’ve written about using animations in digital learning before, this time we wanted talk about a particular type. Whiteboard animations are perhaps the stripped down version of conventional animations. However, they’re still effective and highly suitable for corporate learning use.

What’s a whiteboard animation?

The term refers to a type of animation that is generally quite minimalistic. Colour is scarce, and generally used for highlighting things. Also, the props, characters and layouts are generally quite simple. These factors help to create visuals that are less cluttered and focus on the key message. As an example, take a look at the animation video below.

Quick, easy and consequently, cheap! Yet much nicer than slide decks or documents.

Why whiteboard animations in particular?

Naturally, the simplistic style of these animations and its constraints are not ideal for every kind of narrative. In our experience, whiteboards are generally a good option for abstract concepts and training topics (think soft skills, leadership, strategy), as well as delivering conceptual knowledge. If your training topic is more hands-on, other types of animation might help you to replicate those operating environments better.

In addition to the above, the benefits we as a power-user see in whiteboard animations go along the following lines:

  • Very fast to make – learning professionals are always under pressure to put out more content. To give you an idea of the time required, the animation above was made from start to finish during a lunch break.
  • No technical skills required – there’s a lot of good animation tools out there, that enable people with no significant technical skills to animate videos like these.
  • More engaging than slides or documents – Quick and easy to consume for the learner. The medium also forces the “trainer” to focus on what’s really relevant, as screen real estate is limited. Remember, less is more!
  • Easy way to visualise concepts – enabling visual cues could help your learners to learn more effectively.
  • Cheap! – in the end it’s all about the money, right? Thanks to the speed of production, these types of animations end up being quite affordable! Also, we’ve found that this medium often works quite well even without voice-overs, which is one of the biggest single cost items in producing training videos.

Final words

If you are a corporate learning professional that wants to move away from slides and documents, but struggles with the time required for producing better content, whiteboard animations could be a good addition to your toolbox. There’s a whole bunch of great tools out there. We at Learning Crafters really love Vyond and their comprehensive suite of tools. It’s rare that we find a need we can’t fulfil with their tools . But depending on your budget, there are a lot of offerings out there. And if you don’t have the manpower resources to design animations in-house just yet, we might be able to help with that. Just drop us a note here.

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Explainer Animations for Learning – Engage with Visuals

Explainer Animations for Learning

Explainer Animations for Learning – Engaging with Visuals

The preferred ways of presenting information have become increasingly multi-faceted over the last few years. In the digital and mobile era, conventional information format like documents, slide decks and presentations have lost their way. Information today has to be quick and convenient to access, as well as increasingly visual. Visualised information – especially in the format of videos – provides learners a convenient medium getting to the right facts and figures at the point of need. It’s also helpful for opening up different concepts and frameworks. Hence, we’ll look at a few examples and use cases for explainer animations in learning.

What can you use explainer animations for in learning?

In general, we consider explainer animations to work well conveying the following kinds of information:

  1. Numerical information
  2. Statistics
  3. Business Cases
  4. Persuasive Messages

To better illustrate things, take a look at this sample of an explainer animation explaining the concept of flipped learning.

Why do explainer animations make a difference?

As we are constantly fighting for our learners’ attention, video-based content generally provides a good alternative for increased engagement. Furthermore, using explainer animations or videos helps you to focus on the key messages, stripping away unnecessary information and all the “nice-to-know”. This helps to avoid cognitive overload on the learners’ part, which in turn increases learning retention. Furthermore, you are also engaging two new groups of people with spatial/visual and aural/musical learning styles. Overall, the time required to build animations such as this one is not that huge, hence justifying the investment. In terms of software needed, Vyond provides a great tool for creating all types of animations.

If you need help in delivering better learning with explainer animations and videos, we can help. Just contact us. Furthermore, if you’d like to create your own, take a look at Vyond

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Learning Animations – Easy Tools for Better Engagement

Learning Animations

Learning Animations - Easy Tools for Better Engagement

One of the most fundamental factors in fostering learning engagement is your learning content. In the age of mobile and digital technology, our learning content needs to move past text, simple pictures, documents and presentations. Modern digital learning requires storytelling: experiences that capture the learner's attention and won't let go. Learning animations have proven to be one of the best tools for uplifting the engagement levels of learners. Animations enable us to tell stories and communicate through multiple different mediums. However, the best thing is that learning animations have become very low-threshold to take up on, thanks to technology.

We'll be sharing more on engagement through animations later, but now, lets look at what makes them great. Here's an animation explaining why learning and development professionals as well as learners like animations.

 

As the video explains, there are some key benefits to animation over other content formats.

Why do learners like animations?

There are a few key reasons why animations work for the learners.

  1. Animations communicate in text, moving pictures, sounds, music and voice-overs, all at the same time. Content that would require lengthy text to describe can be easily communicated in digestible chunks with animations. Visuals set the scene, music keeps the rhythm. Sounds and music reinforce key messages.
  2. Real life situations can be easily mimicked through animations. A major hurdle for learners is the inability to visualise how learning content related to their daily jobs. By setting the scenery with animations, you're giving your learners the required context. This helps them to relate to the situation and material at hand, which increases engagement.

How about L&D professionals? Why should they like animations?

Setting aside engagement, learning retention and user preference, here are two simple things why animations are great for L&D professionals.

  1. Animations are easy to make compared to traditional videos. There is no need for trained video professionals or lengthy production processes. With modern tools, you can make animations like the one above in just a matter of hours rather than days.
  2. Animations are also relatively cheap to produce. As there is no need for expensive video equipment or dedicated production staff, the expenses stay under control. Thanks to the intuitive user experience of animation tools, you can develop the required skills in-house.

Henceforth, the animations tackle the two major problems of L&D professionals; budget and resources. As a result, they are great addition to the every professional's toolbox, especially when considering the positive impact learning animations can have on your learning experiences.

In case you want to boost your digital learning strategy with animations, here's probably the best animation tool available globally. We trust and vouch for them as well, in addition to our other partners. If you find their service fitting after a free trial, contact us and we'll be happy to offer you a partner discount. Meanwhile, have a look at more learning ideas.

 

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