Making Effective Training Videos – 5 Tips to Improve Results

Learning and training has gone largely digital for the past years, thanks to the added flexibility and ability to learn on demand. With services like Youtube, videos have become one of the most popular format of consuming content. For training purposes, videos have a lot to offer. Whereas the dynamic and engagement is better than that of static, text-based materials, videos can do a lot more. Videos help to visualise, illustrate and capture real-life scenarios. However, there are a few things to keep in mind when using videos for training. Hence, here are 5 tips on making effective training videos.

1. Training videos need to be short

The first rule of training videos is “less is more” – referring to both content and duration. Sure, it might seem fun to capture a senior executive speaking to the camera in feature-film lengths, but it serves absolutely no purpose. Statistically, people only watch and focus on videos for minutes. Hence, the optimal video duration should be between 1-7 minutes. This ensures the least amount of learning attrition and helps to focus on the key messages. If you think you have too much content for seven minutes, you should probably get familiar with microlearning and its benefits.

2. You need to capture the learners’ attention

Similar to marketing videos, it is equally important to capture your audience’s attention with training videos. Ideally, you should establish the importance of the topic at hand in the first 15 seconds. Simultaneously, you should also introduce the contents of the video. If your video is divided into multiple settings, try giving a sneak peek of what’s coming in the beginning. This way, you help the learners to understand the benefits of the training video and align their expectations on what’s to come.

3. Audio matters the most in training videos

Nowadays, all of us are able to produce good quality videos. The past few generation of smart phones have been capable of shooting videos at such picture quality that the layman can no longer notice the difference.  Hence, picture quality has become irrelevant. Rather, it’s audio quality that makes or break the training video. If you’re doing narrated videos or voice-overs, make sure you edit out all the echoing. A good microphone in an acoustic studio helps a lot, but you can do a lot just with a computer. The first thing we generally pay attention to in the video are the sounds. If the voice-overs sound bad or sounds are low-quality, we are prompted to make a fast exit.

4. Don’t clog the video with too much effects

Sometimes, we should remember that we do training videos for training and not to showcase our editing room capabilities. The message and the content are the key, and they should be the focus point of the learner’s attention. If we use too many effects, no matter how nice they may be, we take away from that focus. After all, we don’t want our learners’ paying attention to the scene cuts, animations and visual tricks instead of the actual training. Hence, you should pick 1-3 low-key effects and use them consistently. You’ll end up with a quality video with good cuts, while ensuring your learners’ minds are where they’re supposed to.

5. Make your training videos interactive

Even though videos are much more dynamic than traditional text based content, they still lack a degree of interactivity. Instead of guessing if the learners’ are learning, why don’t you prompt them with questions inside the video? Instead of assigning dreaded formal testing, why don’t you test the skills development directly in the videos? By enabling different types of interactivity, you’ll get better engagement benefiting both sides. Find out more about interactive videos here.

Are you using videos for training and having problems with learning engagement? We are happy to help, just contact us here. Also, you should check out learning animations, and how they may help you take your video based training to a new level.


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