How to Launch Learning Technology Projects Successfully?
Learning technology implementations are quite complex projects, especially on a larger scale. In addition to all the technical and design work that goes into a project, you also need to manage and communicate with multiple stakeholder groups. While all phases of the implementation are important, and good stakeholder communication is imperative in every phase, the launch phase is the one L&D professionals tend to be the most anxious about. To help you in the process, here are some different ways to launch learning technology along with helpful tips.
A ‘Big Bang’ Launch for big projects
The big bang launch – a simultaneous organisation-wide rollout – is perhaps the “traditional” approach to launching learning technology. Before the launch, the implementation team works the technology to perfection. All content shall usually be available from the outset. Essentially, it’s about trying to build the perfect product, and only then launching it.
This type of approach may make sense for large organisation-wide implementations, in which there’s buy-in from the top executives. The big launch creates momentum which is detrimental in bringing all the employees on board.
However, this approach to launching learning technology is also a very high-risk one. There will be a lot of nay-sayers (as people, in general, are against change) who will use any flaws in the product to prove its uselessness. While you’re very unlikely to have a perfect product from the get-go, there are measures you can take to mitigate the risk. Firstly, it’s important to know your stakeholders thoroughly. Secondly, it’s important to ensure accessible and direct channels of feedback and support.
A ‘soft launch’ for learning tech may be more user-centric
Whereas in the big bang approach relies on a ready product to be delivered as-is, the soft launch method takes a bit more risk averse approach. In a soft launch, the learning technology is initially rolled out to a selected user group. When it comes to launching learning technology, organisations may often choose to soft launch the platform to the HR team or a particular department. While the approach is much more low-key, it’s also a lot less risky.
Similar to the big bang approach, communication and feedback are important. In fact, the fundamental idea of a soft launch is to gather user live user feedback, implement changes accordingly and ultimately, build the buy-in for the technology through that collaboration. And to gather feedback effectively, you should ideally get as diverse set of user reviews as possible. Thus, it might make more sense to incorporate users with various roles and functions into the initial soft launch.
How about an incremental launch of learning technology?
A third potential alternative to launch learning technology is the incremental approach. You could view it as a bit similar to launching a beta-version of a product. The initial rollout doesn’t have all the features nor all the content. For learning technology implementations, the incremental progression of features comes somewhat more naturally. As we are using more cloud-based products, the vendors are also updating more frequently. Key features should of course be available from the start, but not giving out a too complex system at the launch might actually make it easier for the users to adopt it.
When it comes to content, the incremental approach requires a bit of careful management. Firstly, the progression and scheduling of content needs to be planned carefully, with the most critical learning activities taking priority. Secondly, you should make sure there’s something for all users. Inviting people to a platform with no content useful to them is a good way of disengaging the user base. Thirdly, you should ensure that the whole launch support a gradual change rather than disrupting existing workflows altogether, as that’s a fundamental ideology behind the incremental approach.
Overall, no matter which method of launching learning technology you choose, communication is the key. Feedback before, throughout and after the launch is important. Moreover, you should strive for a learner-centric approach to the development wherever possible. In the end, that’s the best guarantor of success.
Do you need help or advise in launching new learning technologies in the workplace? We can work with you as an implementation partner, guiding you through the implementation process. Just contact us.