How to Incentivise Corporate Learning? 5 Quick Ideas
While designing engaging learning experiences goes a long way, it’s likely that you may need a bit more to get engagement from your audience. You need to create the “pull” – whatever it is that keeps your learners coming back. Trying to push learning to unmotivated learners is a project doomed to fail. Even if you manage to activate them, the retention will be abysmal compared to their motivated peers. Thus, it’s important to create incentives that motivate all kinds of learners across the board. Here are 5 quick ideas on how to incentivise corporate learning.
1. Reward learning “streaks”
Learning in short bursts, over a period of time and multiple touch points generally gives out better results in the context of corporate learning. Thus, that’s the kind of behaviour you should try to encourage with your corporate learning incentives. Instead of rewarding the ‘fastest’ or the one who does the ‘most’ during a day, reward coming back. By rewarding learning streaks, e.g. consecutive active days, you’re encouraging recurring positive behaviour. By keeping the streak qualification thresholds low and the rewards real, you’ll avoid overwhelming your learners.
2. Give meaningful public recognition
Another way to incentivise corporate learning beyond the minimum required could be public recognition. After all, who doesn’t cherish to opportunity to showcase one’s achievements? However, the prevalent ways of social recognition, like badges and certificates are a bit dull. Yes, they do work to an extent, but they easily become such a commodity that they lose meaning. Thus, instead of quantity, you should rather focus on the quantity of the public recognition. This could take the form of e.g. a “learner of the month” type of recognition. The learner who has developed/worked/created/improved/contributed the most, could be showcased on intra-company newsletters, social media etc. The professional branding value of something like this would definitely interest a good number of your employees.
3. Use content easter eggs
Easter eggs are a concept used in the gaming world, and “an easter egg” is something hidden within the actual experience. To incentivise corporate learning, you could use content easter eggs to keep your learners coming back and keep a sense of mystery and buzz around it. You could hide e.g. funny videos, company specific memes, internal jokes or cultural artefacts within the content. Or if you want to stay serious, it could be even another layer of the actual learning content. By letting learners explore, stumble upon these kinds of things, share them and talk about them could help to create a lot of buzz around your corporate learning activities. Psychologically, knowing that there is something to be found will evoke us to search for it, even if we don’t know what exactly it is.
4. Use other hidden rewards
In similar fashion to the content easter eggs above, you can also incentivise learning through other hidden rewards. Instead of content, you could hide in artefacts that could with real-life benefits. For instance, you could stumble upon lunch coupons, half-days off, small gift cards, items to personalise one’s workspace etc. All of these are small things that don’t cost much but can go a long-way in keeping your learners coming back. Furthermore, as you’re the one controlling it, you can introduce things on the fly, e.g. to support company initiatives.
5. The house always wins – so how about a raffle?
If you find that small value incentives don’t work as well as you thought, you could revert the method. Study of human psychology has taught us that we prefer very low chances to earning high rewards than higher chances to earning lower rewards. You could use this psychological finding to your advantage and incentivise corporate learning through a ‘raffle’ or a ‘lottery’. For all the learning activities you choose, you could let your learners earn entries to a raffle or a lottery ballot. The more you learn, the more you earn. At the end of each month, or a year, or whatever time suits you, you could then raffle a major reward. Again, making it easy to participate (quick learning activities) and giving the chance of a good reward (e.g. a holiday trip paid by the company), you can create a lot of recurring engagement.
Overall, there a lot of cheap ways to incentivise learning in an organisation. While rewards are a necessity, they don’t have to be financial. By giving it a bit of thought and taking a few lessons from social learning and gamification, you can go a long way. If you need further help in designing corporate learning incentives, we are happy to help. Just drop us a note here.