Gamified Learning Design – 3 Emerging Concepts
Gamification is becoming increasingly popular in the corporate learning space – and for a valid reason. Gaming has been a popular pastime for quite a long time, especially among young people. Hence, they are also responding positively to gamified learning activities. However, it’s always important to make the right distinction between games and gamification. Gamification means the application of game-like elements in a non-game setting. For instance, sales organisation have used leaderboards or sales trophies for a long time – effectively gamifying the process.
Previously, we’ve looked at simple tools of gamification like badges and leaderboards as well as learning simulations. Thus, we decided to delve a bit deeper and introduce a few slightly more advanced techniques for designing gamified learning and tips on putting them into practice.
1. Applying progression and levels in learning content
The best games usually come with some kind of built-in or scripted progression. Players are able to progress through levels with increasing difficulty or complexity. This is quite easily applied in corporates as well with gamified learning. Instead of giving the learner all the content at once, you can create a sense of exclusivity and achievement by having the learners “unlock” new content as they progress. By doing this, you’re also effectively chunking the content into smaller pieces, which decreases the risk of overwhelming the learner. Furthermore, learners are able to recognise their own progress more clearly, which helps to boost their motivation.
2. Enabling points and unlocking of rewards
What would games be without points? In gaming, competition and achievements are two of the main ways of keeping the players playing. In a corporate environment, competition is not always the best approach, while it works well for some areas. But you can apply the concept of points and scoring on an individual basis too. Reward the learners with points for all learning activities, whether that’s comments on social platforms, participation in instructor-led training or completion of eLearning modules. You can choose the behaviours you want to reward and design the points collection accordingly.
Naturally, points work much better as a motivator if they mean something. An increasingly popular approach this kind of gamified learning is to link the learning progress into real-life rewards. Instead of just accumulating points, you could let your learners exchange them for something tangible. Potential rewards could include e.g. days off, gift cards, invitations to special events and the like. To each company its own. Concrete rewards like these are not difficult to implement and provide a very tangible method of engaging employees.
3. Applying task-based gamified learning journeys
Many successful games also have the players completing tasks or missions. Building on the two previous methods, you could also design a task-based approach to learning delivery. For example, you could push particular content at defined intervals, e.g. on a weekly basis. The “learning of the week” would be highlighted to the learner and you could also give them additional rewards for completing it – double points for instance.
This way, you have tools of guiding the learning consumption in a seamless way instead of a heavy “push” approach. Organisations could also rotate content based on real-time needs and interventions. This helps the learners to prioritise as well – they are more likely to take up on the featured content as in the hopes of an extra reward. Furthermore, this method of gamified learning helps out in the employees’ time management and allocation. Once employees have completed all the “content of the week” they can confident in their effort. All additional learning is then good extra.
Overall, gamification is a wonderful approach to increase engagement and motivation in the workplace – and not just for learning. Digital capabilities naturally help in the application, but a lot can be done with a shoestring budget or even totally offline methods. Just get creative!
Are you looking to implement gamified elements into your learning? We are happy to help you get started and support you along the way. Just drop us a note.