Curating Interactive Microlearning Videos – Leveraging Free Resources
“Video is the king of content” is a statement that holds true especially well today. Digital and mobile behaviour analytics indicate that video is the most engaging format of content. Whether is personal or professional, weekends or office hours, our tendency to consume knowledge snacks in bite-sized video format is ever growing. This is why microlearning, especially interactive microlearning videos, fare so well in engaging the learners. However, organisations often see videos as an expensive format to produce (they’re not!), which hinders adoption. This line of thought is failing to see the forest from the trees. There are already massive libraries of free video content available to everyone with internet, so why not take advantage of those? In this article, we look at leveraging free Youtube videos in curating interactive microlearning videos.
What is curation and why is it important?
Content curation is the process of selecting and refining the content to suit the learning objectives. The amount of content in services like Youtube becomes a problem when trying to integrate learning into the flow of work. Simply put, employees don’t have the time to go through several videos in trying to find the one that fits their needs. Hence, the most basic level of curation – identifying the suitable content – is an important task for the L&D team. From thereon, you can go further in incorporating knowledge checks, navigation and other additional elements into the video. Check out the example below.
(this example is a very primitive one, based on the video on our front page, but you’ll get the point!)
What’s the benefit of curating interactive microlearning videos like this?
The benefit of refining the content with embedded comes in the form of increased engagement and content performance. There’s quite a number of things that you can do with the videos:
- Linking to other content – this helps your learners to find solutions to their problems with other supporting resources
- Video navigations – these help your learners to get to the right information faster – no more time wasted in watching videos without getting the answers needed. Good navigation is an absolute must for longer videos.
- Knowledge checks – these provide a good way to engage the learners within the video and test their learning. At the most basic, it can be to check whether the concept was understood. At a more refined level, you can prompt for more qualitative user input and feedback.
Arguably, the whole corporate learning sphere is moving to a more performance- and learner-centric approach. More ‘Pull’, less ‘Push’. More performance support, less assigned compulsory learning. These types of interactive microlearning videos provide a great way of catering to that requirement. And by leveraging on free resources, you can keep the costs down while having access to loads of good content.
Would you like to find out more about curating microlearning videos such as this one? Or would you like to learn more about using free resources in your learning mix? We’ll help you, just contact us here.